Cross Cultural Management Report On Nandos Cultural Studies Essay

Cross ethnic Management Report On Nandos heathen Studies EssayThe operation of business on a global scale requires that firms shouldcultivate their international business by respecting the nationaldifferences in the countries where they expand to.This is what Nandos had failed to observe. It has slapdash and excessively stuck to its corporate socialisation exhibited in South Africa. It failed to note that South African s national floriculture is not the same thing as what applies in countries in European and Asian states .Also , the Nando s management in the South African headquarter had given no room for the management of its firms in other countries to prevail freely this has given them no room for innovative strategic marketing planning in observance to the environment in which they operate in .The national culture of South Africa has greatly influenced the corporate culture of the Nando s organization and it thus constituted a negative impact when its adherence and transfer to other national culture that is not compatible , led to the unprofitable business operations in these countries .The level of competition in the fast(a) provender industry in contemporary times is getting tense, with expansion in big firms and new entrants to the business.Issue2Advertisement issue in Australia and South AfricaNandos is known in South Africa for its humorous but often controversial disturbs. One such television identify from 2000, involved a cheat woman being led into a pole intentionally and knocked unconscious by her guide dog, which then proceeded to eat the chicken that the woman had just purchased. This caused katzenjammer from people who were pertain that the blind would be offended.The South African Advertising Standards Authoritycalled for the withdrawal of the advert. Several blind people were quoted in the media as conclusion the advert amusingIn Australia, Nandos ran an advertising campaign based around the 2002 political controversy regarding t he mandatory detention of illegal immigrants. The detainees had been waging a hunger aim campaign, even resorting to physically sewing their lips closed. Nandos adverts proclaimed that the strikers decided to unsew their lips later on hearing the news that with e real Nandos quarter chicken combo, Nandos argon giving apart an supererogatory quarter chicken free. Melbournes Sphere Advertising, said that the ad was de sign to spark controversy, saying that they knew that theres a section of our audience thats going to be uncomfortablebut we want to awake a response.In 2007, there was further controversy in Australia when Nandos aired a sexually explicit advertisement centered around a family whose obtain figure was overly a pole dancer. Despite complaints to make water it removed, the Advertising Standards Bureau ruled that it did not contain excessive nudity for its M rating. Currently, this advert is still causing a heated debate. It ranges from virulent opposition to Nandos on various blogs to modest reviews in some Australian on field of operation directories.Most latterly they have created a cheeky campaign for their new Tropico Burger with the former football starWarick Capperas the face of the new promotion. Capper asks the question, Whose buns does the sun shine out of the near? Mine or the Tropico Burger? They have developed a catalogue of commercials on theNandos Australia Advertisingwebsite.During the South African national elections of 2009, Nandos made an advert lampooningANCYouth confederacy presidentJulius Malemaby using a puppet that resembled him. Malemas lawyers sued Nandos and the original advert was removed. However, an altered version was released, with the puppets face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity.Issue3How to retain cultures and values while expanding abroadOne of the biggest challenges for Nandos was seen as how to retain their culture and values while expanding abroad. As Jane Hume related My happen upon task is to keep our culture burning within the expanding South African and global context.We want to be global but local, big but small, and decentralized with central reporting andcontrol. Above all, we must retain our close family centred culture, our core values, in the process of globalization, soon enough adapt to very different cultures. A second challenge for Nandos lay in how to build critical mass in foreign markets. Stores overseas had to pay back with simple store marketing, just as South African stores did when Nandos began.In most countries, people were not familiar with Portuguese food, and their advertising had to be a lot more educational than was the case in South Africa. Nandos wanted this education to be done with the same tone, fun and irreverence that was typical for the patsy at home.Recognizing the potential pitfall, however, McKenzie noted that no attempt was ma de to translate humour from South Africa to other countries.They have to find their own level of humour.It is very much a cultural thing. Their advertising should be topical. Only they know the burning issues in their country, the argonas that would attract most attention. But it must be package in the Nandos way. It was assumed that humour and irreverence were sound positioning strategies worldwide.Issue4Is Nandos haram or halal.Issue arises in Pakistan and MalaysiaA mail from a client who confidently state with some evidence that nandos is not halalDear Friends,AOA I am posting an email(un-edited)received from a relative.Comments of brothers will supporter.To me besideNOT HALAL the acts be CRUAL in a society which claims to be flag bearer of humanity.Commercialization (for cost saving,profits)to save some money cannot be used to induce ZULAM on livings. present is the text received.councillor Salim MullaChair RegenerationTown Hall, BlackburnBB1 7DY01254 585321 01254 260208 Emai lemailprotectedAsalaamualaikum Brother and Sisters,After a recent meeting with HMC (Halal monitoring committee) I can confirm that the chicken served by Halal Nandos outlets still is NOTHALAL. HMC personally inspected the slaughterhouse of Freemans and came up with this conclusion. My point of contact is Haroon Rashid.Their chickens are all electrocuted, the power is that much that some of the brains explode and so do nerve endings. They dont do ziba as the chickens flap around too much and it leads to their wings getting damaged.This is definitely not Halal and not the way that Allah says to fineness these animals. An extract taken from the Guardian (astaghfirullah) website on the issue of fast-food taking the case of Freemans who is the supplier of Nandos. Newent sits in folds of lush countryside at the far western reach of the Cotswolds unfathomed from view, is Freemans of Newent.Clifford Freeman and his cousin own this poultry abattoir. It is the largest Halal plant in Britain , employing more than 250 people, slaughtering 300,000 chickens a week, and after considerablepersuasion and hesitation Freeman has agree to show me how it is done.The birds are collected from farms at night, transported to the site in the early hours of the morning, and kept in darkness untilthey are ready to be killed. Workers hang them acme down by their feet in shackles, su surpassed from a conveyor belt, or line, which then dangles them through an electrified bath.Their heads are submerged, and a high-frequency current in the water stuns them. The line keeps moving,taking the birds on to the slaughter area, where three men are standing ready to cut their throats.Issue5Issue in U.A .E where people are highly responsible and human pointDear All,here some pronounceations i got today.I m a regular customer of Nandos in the Greens. I like the food and (till this day) the concept of Nandos.Even the home delivery service it was always good.BUTwhat i heard today made me very chole ricThe staff of Nandos in the Greens have to work daily minimum 12 hours, without to get any payment for the overtime (btw..it is against the rules of U.A.E to do so) moreover almost all of the staff would like to leave the company asap, because of the Manager there and his behavior.Actually theres one case, where a Lady from the Philippines after 3 years worked as a waiter, wants to leave Nandos to start a new job in a other company. I power saw her crying and asked her whats wrong with her.She explained me her problem.Her previous contract (incl. labor card, viza and so on) with Nandos in the Greens is expired and as per the rules of U.A.E, she can leave Nandos and start to work somewhere else where ever she wants.The problem is the Manager of that branch in the Greens. He is trying to force her to stay there and to renew the contract. They signed already the letter of resignation (both the Lady and the Manager), but still the Manager is forcing her and telling her lies so that s he have to stay there and work. His problem is the lack of staff, that is wherefore he wants her to stay there.That behavior of the Manager is inacceptableI gave the Lady my phone number and will support her in that case.I have some goodish relatives here in the U.A.E. and until now (Thanks God) i never needed their help, but in that case i will call them and will ask them to help me/us.Anywayi wont visit any Nandos anymore. Such a concept of modern slavery i wont supportI will inform all of my friends and relatives about and tell them not to go there anymoreRegardsH.ResadIssue6Controversies in India regarding their tasteNandos has kick ined its branch in India recently in 2010. Only one branch of Nandos is operating in India though India is a very large country and highly populated. The main issue which Nandos has to convey across is that majority of the Indians are vegetarian and they dont eat chicken because of their customs and religion. Where as Nandos is a restaurant for c hicken lover and that is the main biggest draw back to Nandos. erstwhile it happens with Mc donalds that they open their branch in a very wrong area where majority of the people were vegetarian and because of which they face the loss and it all leads to bad publicity that is why Nandos open their one branch and they couldnt have the advantage over the large population because Nandos wanted to play safeIssue7Cultural discrimination in Saudi ArabiaNandos is also operating in Saudi Arabia but they arent that successful due to some reasons. As we all know that Arabs are known not be efficient and unproductive people. Thus, less people are hired from Saudi Nationals as employee and waiters and more are hired on international basis as they are considered to be more efficient and more productive. Therefore, there is a cultural discrimination problems leading to cultural issues. As it has been disliked by Saudis as more international are hired rather than locals.Through a survey it was been found out that among Nandos employees only 30 percent Saudi were hired and the majority were internationals. The consequences of this discrimination were really bad as it led to a very bad publicity for Nandos.Lessons and the reasons of their growthA global brand talks about growing the right wayhttp//www.monkeydish.com/sites/default/files/imagecache/article_main_photo/articles/Nandos-Chicken.jpgHow do you build a global restaurant chain? Robbie Brozin, the contribute of $1-billion-a-year Nandos Chicken, ended the educational component of the Restaurant Leadership Conference with some specific tips for attendees.Nandos specializes in Portuguese-style chicken at its 1,000 stores, only four of which are regain in the United States. The chicken is grilled and spiced with peri peri, a hot sauce widely known in Nandos home base of South Africa.Brozin said sin open three more stores this year in his New World foothold of Washington, D.C., guided by what hes learned from operating on f our continents.Here are some of the lessons he shared with the 1,400 executives in attendanceYou cant build great brands with advertising. At the end of the day, its the people. Nandos looks for hires that are a little different.We spend an inordinate amount of money to motivate our staff. We have a saying Happy staff equals happy customer equals happy bank manager.How Nandos motivates its employees can commute greatly from market to market (its strongholds are Australia, with about 300 stores the United Kingdom, 300 stores and South Africa, also with 300). The constants are an emphasis on having fun and qualification a difference to the people who please customers one quarter chicken at a time. Partying is encouraged.Design can change a culture. But everything you design has to be about the people. He cited such people-pleasing possibilities as the look of the uniforms.You have to be profitable in America, and you have to have it profitable in Australia. The means are often very different, Brozin noted. Yet the brand has to have a common thread. Programmed into the DNA of every Nandos is the focus on chicken and the staff that serves it.Indeed, the absolute key to Nandos success, especially in the early days, was focus, Brozin stressed. He never forgot the objective, or the means to that end At the end of the day, you have to have an amount of passion. But you also have to have an amount of commitment to making money.RecommendationsThus for organization like Nandos the need to observe people s custom, taste , national culture in carrying out its strategic marketing this is germane for their effective and successful operations as they expand the business .To overcome the issue in India, Nandos should open their outlet in the area where there are less vegetarian and they should introduce more new food stuff which doesnt contain chicken in it and should go fir more vegetables item. And while doing advertisement they should focus on stuff which doesnt contain c hicken so that Nandos dont conflict with their custom and religion.To overcome the issue in Saudia, they should hire more Saudis rather than foreigners. In social club to increase the efficiency and productivity of Saudis they should arrange more prep programs and should give them more and better training in that way they can increase their productivity and they dont have to hire the people from outside and this how they can overcome this problem.To overcome the problems regarding Halal and Haram which is mostly concerned by the Muslim countries such as Malaysia, Saudi Arabia, Pakistan and Bangladesh? Nando should spent more on advertising so as to ensure people that the chicken food provided by Nandos is Halal and not Haram. As many people consider their chicken as Haram due to which they have stopped eating it. Therefore, in order to avoid such bad publicity nandos should make people aware of the fact and should provide fool proof reasons that the chicken offered to them is Hala l and not HaramNandos had failed to observe. It has stiff and excessively stuck to its corporate culture exhibited in South Africa. It failed to note that South African s national culture is not the same thing as what applies in countries in European and Asian states . To overcome this issue they should cultivate their international business by respecting the national differences in the countries where they expand toNandos is known in South Africa for its humorous but often controversial adverts. This controversies create a lot of problems in South Africa and Australia to overcome this problem they should make different ads in different countries and all those ads should be within the limitation of their culture and should be that much decent that it is acceptable by everyone.They can solve the issue in U.A.E by chaging their manger because the mangaer behavior with the employees were not good and he was not being fair with them and they were nt evn paid for the over time because o f which people were running away from Nandos and no one was ready to work over there. This was even affecting their sales because when customer came to know about the unfair with the employees they were so human oriented that they went on protest against nandos which resulted in bad publicity